The brand system.
Before anything else, BMF needed to look like itself. Quanta built the brand system first — colour palette (Mountain Black, Peacock Green, Warm Ivory), typography pairing (Bebas Neue, IBM Plex Serif, Outfit), a written voice guide, and three reusable document templates — and locked it before any AI work began.
What shipped- Full brand specification document, hosted
- Reusable Word templates for credit memos, broker notes, BID commentary
- Email signature block, landing page, business card templates
- Tone-of-voice guide for client comms